Characteristics Of Business Keshav Poudel June 30, 2012 Business is defined as an important economic activity. It has various features or characteristics such as investing, entrepreneurship, ri... Read More
Components Of Business Keshav Poudel June 30, 2012 The components of business are industry and commerce where industry is related with the production of goods or converting raw materials ... Read More
Concept Of Business Keshav Poudel June 30, 2012 There are two concepts of business: 1. Old or traditional concept of business 2. Modern or new concept of business 1. Traditional concept... Read More
Concept And Meaning Of Business Keshav Poudel June 30, 2012 Business is money-oriented economic activity. It is carried out on to earn income and wealth. It provides economic benefits. Business is m... Read More
Features Of Agricultural Goods Keshav Poudel June 29, 2012 The agricultural products are of different nature than industrial products . So the features of products can be divided in three major ty... Read More
Concept And Meaning Of Agricultural Marketing Keshav Poudel June 29, 2012 Simply, the activity of buying and selling of agricultural inputs and products is called agricultural marketing. The market where the act... Read More
Objectives Of Public Relations Keshav Poudel June 28, 2012 There are various purposes or objectives of performing public relation activities in marketing such as awareness building, launching the ... Read More
Meaning And Nature Of Public Relations Keshav Poudel June 28, 2012 Concept And Meaning Of Public Relations A marketing manager should pay attention towards different stakeholders such as investors, consume... Read More
Importance Of Publicity Keshav Poudel June 28, 2012 A business firm can get various benefits from use of publicity as promotion mix . Its credibility, greater number of readers, adequate i... Read More
Characteristics Of Publicity Keshav Poudel June 28, 2012 There are some distinct features or characteristics of publicity such as involvement of third person, free of cost, easily communicated t... Read More
Concept And Meaning Of Publicity Keshav Poudel June 28, 2012 Publicity has its own importance in marketing. Although it was no given importance by marketing managers in the past, it has drawn attent... Read More
Methods Or Tools Of Sales Promotion Keshav Poudel June 28, 2012 The short-term methods to be used by any business firm to increase sales volume are called means or tools of sales promotion. Such short-... Read More
Objectives Of Sales Promotion Keshav Poudel June 28, 2012 Sales promotion works as link between advertisement and personal selling. There may be difference in the objectives of the method of sale... Read More
Roles And Importance Of Sales Promotion Keshav Poudel June 28, 2012 The importance of promotion in marketing is gradually increasing. Marketing specialists have mentioned that use of sales promotion has dr... Read More
Concept And Meaning Of Sales Promotion Keshav Poudel June 28, 2012 Sales promotion under promotion mix includes those promotional activities, which are not included on the activities like personal selling,... Read More
Qualities Of Successful Salesperson Keshav Poudel June 28, 2012 Selling of goods is an art. Every salesperson should posses certain personal qualities by which s/he can successfully perform. A salesper... Read More
Types Of Salespersons Keshav Poudel June 28, 2012 The role of salespersons become crucial in sales and distribution of goods or services. Such sellers are different such as producers'... Read More
The Sales Process Of Outdoor Or Traveling Salesperson Keshav Poudel June 28, 2012 The selling process of traveling or outdoor salespersons is different from the method used by indoor salesperson. It involves step-by-ste... Read More
Sales Process Of Indoor Salesperson Keshav Poudel June 28, 2012 Indoor salesperson requires effective and systematic process to attract the customers, convince them and influence them to buy the produc... Read More
Meaning And Importance Of Personal Selling Keshav Poudel June 28, 2012 Concept And Meaning Of Personal Selling Personal selling is widely practiced and old method included in promotion mix. Here the sellers me... Read More
Means Of Advertisement Or Advertising Media Keshav Poudel June 28, 2012 The means used in communicating information and messages about goods or services are advertising media. There are various type of adverti... Read More