Simply, the activity of buying and selling of agricultural inputs and products is called agricultural marketing. The market where the activities of buying and selling of fertilizers, seeds, pesticides, agricultural tools, etc. that are necessary for agricultural production and development is called the market of agricultural inputs and tools.
The activities of buying and selling of food grains, cash crops, vegetables, diary products, fishery, and horticultural products are also the part of agricultural marketing. So, agricultural marketing is found to have occupied a wide and important place. Under this include wide-ranging activities like collection of agricultural materials and products, products standardization , arrangement of buying and selling, development of organized market etc.
The activities of buying and selling of food grains, cash crops, vegetables, diary products, fishery, and horticultural products are also the part of agricultural marketing. So, agricultural marketing is found to have occupied a wide and important place. Under this include wide-ranging activities like collection of agricultural materials and products, products standardization , arrangement of buying and selling, development of organized market etc.
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Like in other markets , mutual interaction between buyer and seller is also necessary in agricultural market. Without the role of farmers, agricultural market is not possible. But the role of farmers is both as buyer and sellers in agricultural market. They become buyers in agricultural inputs and tools and become sellers in the market of agricultural products. So, farmer's role is paramount in agricultural market.
