Components Of Tourism Product
Keshav Poudel
October 30, 2012
The tourism product may be defined as a bundle or package of tangible and intangible components based on activity at a destination. The pa...
Showing posts sorted by date for query concept and meaning of product. Sort by relevance Show all posts
Showing posts sorted by date for query concept and meaning of product. Sort by relevance Show all posts
October 30, 2012
Concept And Meaning Of Tourism Product
Keshav Poudel
October 30, 2012
Tourism is a single industry but it is made of different industries such as hotel, airlines, travel agency, trekking agency etc. Each one...
October 29, 2012
Features Of Tourism Market
Keshav Poudel
October 29, 2012
Marketing of tourist product has certain characteristics. Although general principles of marketing could be applicable to marketing the ...
Concept Of Tourism Marketing
Keshav Poudel
October 29, 2012
Tourism being the fastest growing and most competitive industry in the world, it should be marketed just as any other products, because it...
October 28, 2012
Introduction And Meaning Of Tourism
Keshav Poudel
October 28, 2012
Tourism industry has been agreed as a service industry . In tourism, service is anything which is provided to the traveler to travel, sta...
June 28, 2012
Roles And Importance Of Sales Promotion
Keshav Poudel
June 28, 2012
The importance of promotion in marketing is gradually increasing. Marketing specialists have mentioned that use of sales promotion has dr...
Means Of Advertisement Or Advertising Media
Keshav Poudel
June 28, 2012
The means used in communicating information and messages about goods or services are advertising media. There are various type of adverti...
Objectives Of Advertising
Keshav Poudel
June 28, 2012
The main objective of advertising is to sell goods or services. In order to achieve this major objective other specific objectives are fo...
Importance Of Advertising
Keshav Poudel
June 28, 2012
Advertising plays a significant role in current competitive marketing situation to promote products and services. It is important to crea...
June 27, 2012
Objectives And Functions Of Promotion
Keshav Poudel
June 27, 2012
Promotion has its own importance in marketing. Promotion function has crucial role in informing customers about firm's products and m...
Concept Of Promotion
Keshav Poudel
June 27, 2012
Promotion mix of marketing is concerned with communication mechanism. Product provides benefits, distribution creates place and time util...
June 22, 2012
Objectives Of Distribution
Keshav Poudel
June 22, 2012
The main objectives of distribution in marketing are as follows: 1. Movement of goods The main objective of distribution is to make flo...
Aspects Of Distribution
Keshav Poudel
June 22, 2012
Two aspects involve in distribution function, they are marketing channel and physical distribution . 1. Marketing channels The relation...
Concept And Meaning Of Distribution
Keshav Poudel
June 22, 2012
Goods are produced in order to use. A proper arrangement should be made to sell and distribute the products to satisfy the wants and need...
June 15, 2012
Concept And Meaning Of Product
Keshav Poudel
June 15, 2012
Product is the base of marketing and an important element of the process of exchange. Product is the only element to link buyer and sell...
May 28, 2012
Concept And Methods Of Demand Creation
Keshav Poudel
May 28, 2012
Concept Of Demand Creation It is very important to create demand for goods or services in selling process. Goods or services cannot be sol...
Meaning Of Primary Demand And Secondary Demand
Keshav Poudel
May 28, 2012
Demand may be specific or general. The demand made by certain individual for certain goods or services is called specific demand. The mar...
Meaning Of Buying Motives Of Consumers
Keshav Poudel
May 28, 2012
Concept And Meaning Of Buying Motives Of Consumers There are different kinds of consumers. So, their wants and needs are also different. T...
May 26, 2012
Buying Process Of Non-institutional Customers
Keshav Poudel
May 26, 2012
If consumers buy goods or services for personal use or domestic use, this called consumer market. In consumer market, only consumer goods...
Significance Of Buyer Behavior Analysis
Keshav Poudel
May 26, 2012
There are several reasons for understanding buyer behavior. Buyer behavior analysis helps an organization in efficient use of marketing r...
