Need For Product Innovation
Keshav Poudel
February 21, 2014
Product innovation is a continuous process in a business firm. If a firm fails to develop new products it will be hard for it to compete ...
Showing posts sorted by relevance for query concept and meaning of product. Sort by date Show all posts
Showing posts sorted by relevance for query concept and meaning of product. Sort by date Show all posts
February 21, 2014
December 12, 2023
Types Of Elasticity Of Demand
Keshav Poudel
December 12, 2023
Elasticity of demand refers to the change in demand of a product or service in response to the change in other variables or factors s...
February 21, 2014
Reasons For Product Failures
Keshav Poudel
February 21, 2014
Firms today launch hundreds of products in the market. Some products become successful and many others fail to gain market acceptance. Mar...
May 26, 2012
Buying Process Of Non-institutional Customers
Keshav Poudel
May 26, 2012
If consumers buy goods or services for personal use or domestic use, this called consumer market. In consumer market, only consumer goods...
February 25, 2014
Concept And Meaning Of Direct Marketing
Keshav Poudel
February 25, 2014
Direct Marketing Direct marketing is one of the rapidly emerging concepts in the contemporary marketing world. Direct marketing is a form ...
May 28, 2012
Concept And Methods Of Demand Creation
Keshav Poudel
May 28, 2012
Concept Of Demand Creation It is very important to create demand for goods or services in selling process. Goods or services cannot be sol...
February 15, 2014
Concept And Meaning Of Market Segmentation
Keshav Poudel
February 15, 2014
A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations. Market segme...
October 30, 2012
Components Of Tourism Product
Keshav Poudel
October 30, 2012
The tourism product may be defined as a bundle or package of tangible and intangible components based on activity at a destination. The pa...
June 22, 2017
Evolution Of Marketing
Keshav Poudel
June 22, 2017
Different phases of evolution of marketing can be studied as follows: 1. Self-sufficient Stage There were very limited human needs or w...
August 15, 2017
Meaning And Importance Of Departmentation
Keshav Poudel
August 15, 2017
Concept And Meaning Of Departmentation Departmentation means grouping and dividing similar organizational activities into smaller units ...
June 22, 2012
Concept And Meaning Of Distribution
Keshav Poudel
June 22, 2012
Goods are produced in order to use. A proper arrangement should be made to sell and distribute the products to satisfy the wants and need...
June 28, 2012
Importance Of Advertising
Keshav Poudel
June 28, 2012
Advertising plays a significant role in current competitive marketing situation to promote products and services. It is important to crea...
November 02, 2012
Points To Be Considered While Preparing Itinerary
Keshav Poudel
November 02, 2012
An itinerary is the main sales item of a travel agency. It is the sales product of an agency. An itinerary should be able to transform th...
June 28, 2012
Roles And Importance Of Sales Promotion
Keshav Poudel
June 28, 2012
The importance of promotion in marketing is gradually increasing. Marketing specialists have mentioned that use of sales promotion has dr...
Objectives Of Advertising
Keshav Poudel
June 28, 2012
The main objective of advertising is to sell goods or services. In order to achieve this major objective other specific objectives are fo...
October 29, 2012
Concept Of Tourism Marketing
Keshav Poudel
October 29, 2012
Tourism being the fastest growing and most competitive industry in the world, it should be marketed just as any other products, because it...
June 28, 2012
Means Of Advertisement Or Advertising Media
Keshav Poudel
June 28, 2012
The means used in communicating information and messages about goods or services are advertising media. There are various type of adverti...
October 28, 2012
Introduction And Meaning Of Tourism
Keshav Poudel
October 28, 2012
Tourism industry has been agreed as a service industry . In tourism, service is anything which is provided to the traveler to travel, sta...
