The main objective of advertising is to sell goods or services. In order to achieve this major objective other specific objectives are formulated and applied in personal advertising campaign. Such specific objectives are designed or determined by entire marketing strategy.
The main objectives of advertising are as follows:
The main objectives of advertising are as follows:
1. To assist salespersons
The major objective of advertising is to give information about goods or services to perspective customers. This supports personal selling. In fact, if advertisement already reaches the customers, it becomes easy for sellers to sell the advertised goods or services. Sometimes, advertisement reaches the people inaccessible to the sales-force and informs them about the products.
2. To inform about new product
The other objective of advertisement is to give information to the general public about new products. While making plan for new products, it is aimed to make know the customers or even businessmen about the utility, quality, features, benefits, price etc of the new products.
The objective of advertisement is to attract perspective customers and motivate them to buy the products. Through the means of advertisement customers can be motivated to buy even the goods, which are not necessary for them.
Advertisement can disseminate good impression, goodwill and good image of the producer or seller in the general public. Already established goodwill and good image help in bringing new product in market easily.
The other objective of advertisement is to increase demand, sales and reduce production and distribution cost through effective advertising.
The objective of advertising is to remind customers of the utility, price, benefits etc. of the already established brand of the products and also to encourage customers to buy the products suggesting that their selection is right.
4. To create and maintain image and goodwill
Advertisement can disseminate good impression, goodwill and good image of the producer or seller in the general public. Already established goodwill and good image help in bringing new product in market easily.
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5. To reduce cost
The other objective of advertisement is to increase demand, sales and reduce production and distribution cost through effective advertising.
6. To remind and reinforce customers
The objective of advertising is to remind customers of the utility, price, benefits etc. of the already established brand of the products and also to encourage customers to buy the products suggesting that their selection is right.
