Objectives Of Advertising Keshav Poudel June 28, 2012 The main objective of advertising is to sell goods or services. In order to achieve this major objective other specific objectives are fo... Read More
Importance Of Advertising Keshav Poudel June 28, 2012 Advertising plays a significant role in current competitive marketing situation to promote products and services. It is important to crea... Read More
Concept And Meaning Of Advertising Keshav Poudel June 27, 2012 Advertising is one of most important elements of promotion mix . The non-personal communication of information and messages about goods o... Read More
Components Of Promotion Keshav Poudel June 27, 2012 Personal selling, advertising, sales promotion, publicity, public relation etc. include in promotion mix and these are the major componen... Read More
Objectives And Functions Of Promotion Keshav Poudel June 27, 2012 Promotion has its own importance in marketing. Promotion function has crucial role in informing customers about firm's products and m... Read More
Concept Of Promotion Keshav Poudel June 27, 2012 Promotion mix of marketing is concerned with communication mechanism. Product provides benefits, distribution creates place and time util... Read More