Direction is a managerial function where managers issue necessary instruction and guidance to the subordinates. Roles or importance of direction in an organization can be highlighted through the following points.
1. Initiate Action
Direction is action-oriented management function. It issues, orders and gives instructions to activate the subordinates. It gives proper guidelines to the subordinates at work. It implements plans and policies to achieve action oriented results for the success of the organization. It always aims to achieve certain results and to achieve the results, it initiates actions.
2. Integrate Efforts
An organization has to perform different types of activities and efforts to achieve its goals and objectives. Different departments, sections, units and individual employees may have their own jobs in the organization. Direction integrates these all varieties of jobs of individual employees, units, sections and departments towards the achievement of organizational main goals and objectives. It links the superiors' and subordinates' efforts towards the main organizational goals.
3. Efficiency Role
Direction always avoids duplication of efforts. It facilitates the efficient utilization of various resources i.e. human and non-human. Direction uses its all components/elements (supervision, leadership, motivation, communication and co-ordination) to increase efficiency in organizational activities. It aims to decrease costs and increase productivity through efficiency.
4. Change Management
4. Change Management
Direction informs the subordinates about the changed environment. The organizational or managerial changes should be timely informed to the subordinates and that should be easily accepted by them. Directing plays a vital role in this situation to encourage the subordinates in changing environment for better productivity. It helps to adopt in changing environment.
5. Human Relation
Direction is directly related with human beings and human behavior. It influences human behavior at work. It creates good environment to make warm relationship between superior and the subordinates. It inspires and develops human relationship in the organization which creates harmony.
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6. Stability Of Employees
An organization is a composition of human resource. If all the employees are motivated towards the organization they will never leave till retirement. A stable human resource (work force or employees) are the valuable assets of an organization. Direction function is not limited within instruction and guidance to the subordinates but it also motivates them. It helps to reduce job turn over and increase stability of employees in the organization. An organization gets long term benefits from this.
