Directing is based on the following principles:
1. Principle Of Harmony Of Goals
Every organization exists to achieve to achieve its organizational goals. An individual joins the organization to fulfill his/her own individual goals. So, one of the principles of direction is to maintain close relation between both goals. Directing motivates employees to achieve organizational goals by which individual goals will also be fulfilled. In this connection, directing should create harmony among the all employees to achieve the organizational and individual goals achievement process.
2. Principle Of Maximum Individual Contribution
Every individual has his/her own distinct features and characteristics. Direction inspires individual to use his/her potential and capability in the best way while performing organization task. In this way, directing inspires the employees to contribute their maximum effort at work.
3. Principle Of Unity Of Command
The subordinates should receive orders, instructions and directions only from one superior. A subordinate should be responsible to one superior only. it helps to avoid indiscipline, disorder, confusion and conflict in the organization.
4. Principle Of Direct Supervision
4. Principle Of Direct Supervision
The superior should give emphasis on face-to-face direct contact with subordinates. It helps for effective direction. The subordinates easily understand the things regarding what does superior want to get from them, if there is direct supervision. It helps to increase mutual understanding, loyalty and efficiency. It gives the immediate feedback to the superiors.
5. Principle Of Effective Communication
Effectiveness of management depends on effective communication. Direction implies effective two way communication system in the organization. The two way communication system refers to the communication from the superior to the subordinates and from the subordinates to the superiors. It helps to make good coordination and remove confusion within the organization.
6. Principle Of Effective Leadership
Leadership is the art of influencing and inspiring human behavior in accordance with requirement. It is the personal quality of an individual who coordinates the efforts of individuals and properly directs them to achieve common organizational goals. And effective leadership can unify the efforts of individuals, of a group or groups and lead towards the achievement of desired common goals. So, directing requires effective leadership.
7. Principle Of Effective Motivation
Motivation is a psychological and human aspect. It is the process of creating willingness among the subordinates to do work in the best possible way. So, directing should motivate the subordinates at work in an efficient manner which helps to increase productivity.
8. Principle Of Efficiency
8. Principle Of Efficiency
Directing always gives emphasis on efficiency. It applies different techniques to increase efficiency of the subordinates. Efficiency helps to complete a piece of work within a short period of time, with less efforts and costs.
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9. Principle Of Orientation
This principle is concerned with initial stage of direction. Superior takes the orientation class about the job to be performed by the subordinates. The orientation class or the meeting for orientation gives clear knowledge about the working environment, rules and regulations, desired outcome, working way and techniques, superiors, colleagues, the subordinates, organization's expectations and objectives. It helps to make direction effective.
10. Principle Of Feedback or Follow-up
Feedback or follow-up indicates that the directing function is a continuous and modifiable process of management. Motive of direction will not be fulfilled forever and ever through one time direction. After giving direction to subordinates, the superior collects information, and find-out the level of understanding of the subordinates. Feedback helps to evaluate the performance and suggests taking the corrective actions if needed. It helps to improve the quality of the performance through correction.
