Requirements Of Total Quality Marketing

Total Quality Marketing Requires:

1. Commitment

Commitment to improve product quality is a must for total quality marketing. This commitment should come from top level management.

2. Customer-orientation

Customer-orientation is another essential requirement for total quality marketing. Proactive marketing should be practiced for this purpose.

3. Team Effort

Total quality marketing needs team effort. Group decision making is essential.

4. New Technology

Total quality marketing requires new technology to improve product quality and marketing quality. Latest communication technology, digitalization, computerization etc. play very key roles in quality improvement.

5. Co-ordination

Total quality marketing requires co-ordination between production and marketing departments. All the departments and sections are equally responsible for the quality.

6. Flexibility

Total quality marketing needs flexible production methods with high quality materials.

7. Quality Measurement

Quality of different processes, products and services should be measured by the use of different types of quality control tools. 

8. Organizational Involvement

Whole organization should involve in total quality marketing. All organizational functions must work together to improve the quality.


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