Business organizations use following methods to track customer satisfaction:
1. Complaint And Suggestions
This is most common and widely used for tracking customer satisfaction. In this method, suggestions and complaints are collected from customers. Organizations try to resolve problems as soon as possible according to the customers' suggestions.
2. Customer Satisfaction Survey
This is another popular customer satisfaction tracking method. In this method, different surveys conducted with the help of questionnaire and interview with customers. It is helpful to get customers view regarding the product. But it is time consuming and costly also.
3. Mystery Shopping
This method is also known as "Ghost Shopping" in which business organizations hire mystery shoppers as potential buyers. These mystery shoppers provide information regarding the product and share their experience in buying process.
4. Lost Customer Analysis
In this method of tracking customer satisfaction, organizations contact the customers who have switched brands. Their views are asked and suggestions are collected for future improvement.
