Branding is an activity of marketing, which makes a product known in the market. Different producers produce different goods. They should be given certain brand for making them known among the customers. On the basis of the same, sellers become able to sell the products of any producer and customer also demand for the products on the basis of the brand.
Branding means to give specific name, symbol, term, or design or so to products. Branding is to give name to the products in order to popularize and help customers identify them. Brand name is the only means to distinguish the products of same nature produced by different producers. For example different types of cigarettes of different quality are found in the market. Among them the customers can easily identify their favorite cigarette by their brand like 555, More, Marlboro etc.
Hence, it becomes clear that any name, word, symbol or special design or so used by producers intending to differentiate their products from the same nature or services of competitors in market is called branding.
In the context of branding, brand name, brand symbol, trade mark, etc. are used in goods or services. Brand name is composed of any word, letter, or digit or so, which can be easily pronounced. Toyota, Suzuki, Mitsubishi etc. are brand names of cars whereas State Express, Marlboro etc. are the brand names of cigarettes. But brand mark is the part of brand, which is symbol, design or color which is used to easily identify the product but cannot be pronounced. Special styled letters written as 'Suzuki', '555 of State Express', special bottle of 'Star Beer' etc are the examples of brand mark. Similarly, trademark means products are given certain name; such as legally registered in the concerned office of the government. So, the brand that has got legal protection or legal recognition is called 'trademark'.
Branding means to give specific name, symbol, term, or design or so to products. Branding is to give name to the products in order to popularize and help customers identify them. Brand name is the only means to distinguish the products of same nature produced by different producers. For example different types of cigarettes of different quality are found in the market. Among them the customers can easily identify their favorite cigarette by their brand like 555, More, Marlboro etc.
Hence, it becomes clear that any name, word, symbol or special design or so used by producers intending to differentiate their products from the same nature or services of competitors in market is called branding.
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In the context of branding, brand name, brand symbol, trade mark, etc. are used in goods or services. Brand name is composed of any word, letter, or digit or so, which can be easily pronounced. Toyota, Suzuki, Mitsubishi etc. are brand names of cars whereas State Express, Marlboro etc. are the brand names of cigarettes. But brand mark is the part of brand, which is symbol, design or color which is used to easily identify the product but cannot be pronounced. Special styled letters written as 'Suzuki', '555 of State Express', special bottle of 'Star Beer' etc are the examples of brand mark. Similarly, trademark means products are given certain name; such as legally registered in the concerned office of the government. So, the brand that has got legal protection or legal recognition is called 'trademark'.
