While branding any products, the producers should give proper brand name to their products. A brand name may be good or bad. It may promote sales or may cause decrease in sales volume. It may reinforce reputation, image and goodwill of the producer firm or may spoil.
The selection of good brand name is not easy. However some factors should be kept in mind while selecting brand name such as simple, short, attractive, easy to remember etc.
Essential Features Of Good Brand Name
The selection of good brand name is not easy. However some factors should be kept in mind while selecting brand name such as simple, short, attractive, easy to remember etc.
Essential Features Of Good Brand Name
Characteristics or features of good brand name can be described as follows:
1. Simple and easy to pronounce
Simplicity is the main feature of good brand name. Simple and easy brand name should be selected for a product so that it can be understood and pronounced by all customers. The brand name which can be pronounced easily by educated, uneducated, old, young, children etc. becomes popular. A brand name, which is easily pronounceable by any person speaking any language, dialect becomes popular among the people.
2. Short
A good brand name should be short. Short name becomes easy to pronounce and remember. Short brand name can be printed on little space or set on products.
3. Easy to recognize and remember
Brand name or symbol should be easy to remember and recognize. Short and simple brand name can be easily recognized when seen and remember for long.
4. New and attractive
New and attractive brand name should be selected for any product. As far as possible, the brand name should be selected new and unique and has not been used by any other companies. It should be attractive so that a large number of customers are attracted. Such brand names should be also memorable.
5.Should reflect the nature of product
A good brand name should be able to reflect the nature of product. Such brand name can make the consumers remember the use of the products."Quink", 'Nescafe', 'Angel Face' reflect 'writing ink'. 'drinking coffee' and 'makeup material' respectively.
6. Legally safe
It is another essential feature of good brand name. Brand name should be legally safe. Before selecting and using any brand name, it should be confirmed whether or not any other companies have already used the selected brand name. If the selected brand name has been already registered and is being used by any other firm or company, such brand name cannot get registered in the company's register's office. As a result it cannot be legally safe.
7. Suggestive
Brand name should be suggestive. It should be such that when heard the name of the product, the consumers can understand its utility.
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8. Should not be obscene
Obscene word, symbol or sign should not be used in brand name. If selected such word, symbol or sign for brand name of any product, it spoils the image and reputation of the firm.
Besides the above features or qualities, a brand name should be economical and suitable to the firm. So, all the above-mentioned qualities should be carefully considered while selecting brand name.
