The process of branding includes the functions of giving brand name and trademark to any product. However, there are some differences between brand name and trademark.
The difference between brand name and trademark can be mentioned as follows:
1. Registration
Any name, word, letter, symbol, design or any sign composed by combining them is called brand. If the same sign is legally registered in the concerned government office, it called trademark.
2. Legal Protection
Trademark is provided legal protection, No other company or firm can use this trademark except the producer or seller, which has got it registered. But brand or any symbol, sign can be used by other firms or competing companies. No legal action can be taken even if any company imitated a brand used by other company.
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All trademark include in brand but all brands may not be trademarks. So, all trademarks are brands, but all brands are not trademarks.
3. Scope
All trademark include in brand but all brands may not be trademarks. So, all trademarks are brands, but all brands are not trademarks.
In this way, there is basic difference between trademark and brand. Both of them involve in branding, both of them give identity of products and differentiate from same type products of other companies. But legal protection can be acquired only from registered trademark.
