Features Of Mail Order Business

Main features of mail order business are as follows:

1. Sale by post

In mail order business, purchase order is received through mail/post and goods are sent through mail/post. Payment of price for the goods is also is made by mail/post. It is said Value Payable Post (V.V.P).

2. Elimination Of Middlemen

Doing business by mail, middlemen are not needed. This automatically eliminates middlemen. The producers themselves directly send goods, as ordered, to consumers.

3. Non-store retailing

Mail order business is a non-store retailing. Shop is not needed to operate this type of business. It does not need to keep stock of goods.

4. Effective advertisement

Attractive as well as effective advertisement should be done to draw customers' attention in this business. Catalog, price list and other information about goods should be sent to customers at different times in this business.

5. Selected goods

All types of goods cannot be sold through mail order business. Only durable, standard and lightweight goods become suitable to sell or purchase through mail/post.

                           Also Read: Meaning And Concept Of Mail Order Business

6. No personal contact

In mail order business, the seller or producer and buyer cannot have personal or apparent contact with each other. Contact and business is done only by mail/post.


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