Departmental stores are large sized retailing which offer varieties of products in the single building. There are several features of departmental store such as centrally located, several departments, wide varieties of goods etc.
The main features of departmental stores can be described as follows:
The main features of departmental stores can be described as follows:
1. Large retail establishment
Departmental store is a large size retail institution under a roof where different goods are sold out. Adequate capital needs to be invested to establish, operate and expand it. Generally, departmental stores are operated as joint stock company.
2. Central location
Departmental stores are established and operated in the central places of cities. Such business is established at the convenient places where multitude of people moves through.
3. Various departments
Separate departments are established to deal in particular kinds of goods. One department sells only one type of goods.
To provide all kinds and varieties of goods to satisfy customers' needs in the same place is an important feature of departmental store. It is said 'from needle to plane, i.e A to Z goods can be found in a departmental store'. All the consumers goods from ready-made garments, household goods, furniture, electrical goods, medicines, motor cars to many others are sold by departmental store.
5. Centralized management
All the departments of departmental store are operated under the management and control of central level management. But each department is let free to purchase, sell and advertise their goods.
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6. Special facilities
Departmental stores make all the necessary goods available to customers. They also provide different facilities to the customers to attract them. Departmental stores provide goods on credit, help customers to carry goods to their home, they also provide cafeteria, telephone, mail, and other services to customers.
