Meaning Of Departmental Store

Departmental stores occupy very important place among the large scale retailing institutions. Development of big cities, mass production of goods, busy lives of city people including several others have become the motivating factors for the development of departmental stores. The credit for the development of departmental store goes to France because departmental store was first established in Paris in 1852 naming it as 'Bon Marche'.

Departmental stores are such a large scale retailing institutions in which different departments deal in different types of goods in the same building. They try to satisfy almost all kinds of needs of consumers at the same place. They sell all kinds if goods through centrally organized different departments. Separate departments are established for each type of goods. Different departments are operated to deal in different goods such as foodstuffs, kitchen materials, ready made garments, clothes, medicines, motor cars, books, electronic and electrical goods, leather goods, cosmetics etc. under one roof or in same building. The customers can find all kinds of goods whatever they need. The main objective of departmental stores is to make all types of merchandise available to customers and make them free from the troubles of visiting shops to shops to buy one or other.

Therefore, departmental store is such a large-scale retailing business institution, which is established in the center of city areas and varieties of goods are sold out from same roof. Separate departments deal in separate goods. Departmental store can sell more volume of goods and attracts, mostly women customers.


Post a Comment