July 30, 2012

Types Of Communication

Communication is flow of information. It is the process of passing message from one person to another. It involves speaking, listing, reading and understanding. Communication can be of two types i.e internal communication and external communication.

1. Internal communication

It is communication within the organization. The message and meaning are passed from sender to receiver within the same organization. It is the essence of office management. It is needed to perform management functions. It connects the organization internally.

Types of internal communication
Internal communication can be of two types:

i. Intradepartmental : It is communication in the same department. For example, between marketing manager and salesperson in marketing department.

ii. Interdepartmental: It is communication between departments. For example, between employees of marketing department and production department.

2. External communication

It is communication outside the organization. The message and meaning are transmitted from one organization to another organization. It establishes relationship with outsiders. They can be customers, suppliers, financial institutions, government and community. External communication is essential for survival and growth of business. It connects the business organization with outside world.

Types of external communication

External communication can be of two types:

i. Inward: It is communication from outsiders with the organization. For example, complaint letter from customer.

ii. Outward: It is communication by the organization with the outsiders. For example, application for loan by the organization to a bank.