Along with determination of standard, level and branding of products, packaging also has important role in marketing. Products should be well packed to carry them safely to the customers and consumers.
Packaging and packing are the activities related with product plan. Some are found to have used them in separate sense. Mainly packing is wrapping a commodity or binding it in a suitable way fro transporting, storing and handling.
Packaging and packing are the activities related with product plan. Some are found to have used them in separate sense. Mainly packing is wrapping a commodity or binding it in a suitable way fro transporting, storing and handling.
The task of keeping, packing, wrapping, or binding commodity in sack, cloth, paper, box, can, bottle etc. according to the nature of product is called packing. But the word packaging does not limit the meaning to only packing, wrapping or binding in any thing, rather it also works for sales promotion. Packaging is also concerned with the matter how to put or keep a commodity in a container, box or can in an attractive, safe and comfortable manner.
The function of packaging is to use attractive container and wrapping material pack a product decoratively as well as attractively and labeling on it. The main objectives of packaging are to keep commodities safe, promote their sales and make them convenient for consumers to use.
The activities such as taking decision on what kind of material, can, box or container becomes suitable for packing a commodity, designing, making ready, decorating etc. include in packaging. So, packaging is very important in marketing for safety of products, sales promotion, consumers' convenience, making flow of information to customers etc.