Introduction And Meaning Of Labeling
Branding, packaging and labeling are the secondary functions of marketing. They perform functions together as integrated parts of product planning and development. The function of putting identification mark of the product on its package is called 'labeling'. In other words, to put certain mark, or paste or tag with certain instruction or description on its package is called labeling product.
If information about the product is printed on the package or pasted on it, then it is called label. A label can be printed statement or written in paper, or it may be unprinted piece or leather piece.
Like branding, the objective of labeling is to give information to customers about the product, which the consumers want to buy. In fact, labeling is a part of packaging. On some products, it is pasted directly on the product. Label is used to give information about the brand, standard and other instructions along with manufacturer's identification to the customers. So, there is close relationship between labeling and packaging , as well as label and branding or grading.
The customers can compare the products and know about the quality of the product from the label pasted, put or printed on the package. Label provides information about the name, feature, quality, price, utility, nature, ingredients etc. of the product and also manufactured date, place and producer's identification. It also gives instruction how to use and handle the product.
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Types Of Labels
In the label used on medicine package, manufactured date, expiry date, composition of the ingredients, using instruction etc. are mentioned. Customers can get information about the ingredients or composition used in manufacturing the medicine from label on the bottle or packet. In the lack of proper information, the customers hesitate to buy any products. Label gives information or answers of all possible questions that the customers may raise about the product. It also mentions maximum retail prices of the products. So, labeling is an important part of branding and marketing.
In the label used on medicine package, manufactured date, expiry date, composition of the ingredients, using instruction etc. are mentioned. Customers can get information about the ingredients or composition used in manufacturing the medicine from label on the bottle or packet. In the lack of proper information, the customers hesitate to buy any products. Label gives information or answers of all possible questions that the customers may raise about the product. It also mentions maximum retail prices of the products. So, labeling is an important part of branding and marketing.
