Packaging can be classified as family packaging, reusable packaging and multiple packaging which are described below:
1. Family packaging
If a manufacturing firm uses same type and same design of package for all kinds of its products, this is called family packaging.
If a producer uses same or common design of package for different types of soaps, it is called family packaging. This is also called 'product line packaging' or 'packaging the product line'. This works as family brand. If any new product is added to the product line, its promotional value is related with old product. However, the use of family packaging is suitable only for the producers, which are same in use and equal in quality.
The package or container, which can be used for any other purposes, is called reusable packaging. Cheese packed bottle can be used to put juice, oil or pickle after the cheese has been finished. The reusable packaging motivates consumers to buy product again and again to make good set of reusable containers.
The package or container which can be used to put or pack varieties of goods is called multiple packaging. A single container or kit can be used to put different make-ups or cosmetic materials. Multiple packaging has proved to be helpful in increasing aggregate sales of products.
If a producer uses same or common design of package for different types of soaps, it is called family packaging. This is also called 'product line packaging' or 'packaging the product line'. This works as family brand. If any new product is added to the product line, its promotional value is related with old product. However, the use of family packaging is suitable only for the producers, which are same in use and equal in quality.
2. Reusable packaging
The package or container, which can be used for any other purposes, is called reusable packaging. Cheese packed bottle can be used to put juice, oil or pickle after the cheese has been finished. The reusable packaging motivates consumers to buy product again and again to make good set of reusable containers.
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3. Multiple packaging
The package or container which can be used to put or pack varieties of goods is called multiple packaging. A single container or kit can be used to put different make-ups or cosmetic materials. Multiple packaging has proved to be helpful in increasing aggregate sales of products.
Apart from the above mentioned types of packaging, carriage or distribution packaging, container packaging, etc. are also found in use.
