Labeling gives necessary information to the customers about the products. The customers can get knowledge about the quality and features of product without tasting the product. They can recognize standard and grade of the product.
Label provides information about the price, quantity, quality etc. of the product, due to which the customers buy the product without doubt and hesitation. They compare the product with the same nature products of other firms on the basis of the information provided on the label.
Label provides information about the price, quantity, quality etc. of the product, due to which the customers buy the product without doubt and hesitation. They compare the product with the same nature products of other firms on the basis of the information provided on the label.
Label becomes helpful to sellers to sell out the product. It protects the customers from malpractices of the middlemen. Labeling is very important element affecting sales and distribution process of a product, which provides clear information about the grade, quantity, price, brand name, features etc. to the customers.
In marketing, the importance and necessity of labeling of a product can be mentioned as follows:
1. Labeling identifies the product
Label helps to identify the product and brand. It popularizes the product and its brand name.
Label helps to express grade of the product. For example, wheat can be express with the grades such as 1, 2, 3, 4. Label becomes useful to grade any product according to its quality.
3. Labeling describes the product
Label gives introduction of the product, describes and expresses its grade. Information and instructions about- who manufactured the product, when and where it was manufactured, how many ingredients have been used in it, how to use the product, how to keep the product safe, etc. are given on the label. This becomes helpful to the customers.
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4. Labeling promotes the product
Label helps to promote the product. Customers' attention is drawn by attractive and fascinating graphs, figures or marks. This motivates the customers to buy the product. Label plays and important role in sales and distribution as it makes the customers take buying decision.
5. Labeling protects the customers
Label protects the customers. As maximum selling price, quantity, quality etc. are mentioned on the label, the customers are protected from the possible malpractice of middlemen.
