Objectives Of Public Relations
Keshav Poudel
June 28, 2012
There are various purposes or objectives of performing public relation activities in marketing such as awareness building, launching the ...
June 28, 2012
Meaning And Nature Of Public Relations
Keshav Poudel
June 28, 2012
Concept And Meaning Of Public Relations A marketing manager should pay attention towards different stakeholders such as investors, consume...
Importance Of Publicity
Keshav Poudel
June 28, 2012
A business firm can get various benefits from use of publicity as promotion mix . Its credibility, greater number of readers, adequate i...
Characteristics Of Publicity
Keshav Poudel
June 28, 2012
There are some distinct features or characteristics of publicity such as involvement of third person, free of cost, easily communicated t...
Concept And Meaning Of Publicity
Keshav Poudel
June 28, 2012
Publicity has its own importance in marketing. Although it was no given importance by marketing managers in the past, it has drawn attent...
Methods Or Tools Of Sales Promotion
Keshav Poudel
June 28, 2012
The short-term methods to be used by any business firm to increase sales volume are called means or tools of sales promotion. Such short-...
