Components Of Promotion
Keshav Poudel
June 27, 2012
Personal selling, advertising, sales promotion, publicity, public relation etc. include in promotion mix and these are the major componen...
June 27, 2012
Objectives And Functions Of Promotion
Keshav Poudel
June 27, 2012
Promotion has its own importance in marketing. Promotion function has crucial role in informing customers about firm's products and m...
Concept Of Promotion
Keshav Poudel
June 27, 2012
Promotion mix of marketing is concerned with communication mechanism. Product provides benefits, distribution creates place and time util...
June 26, 2012
Concept And Types Of Discount And Allowances
Keshav Poudel
June 26, 2012
Discount and allowance facility has special importance in the selling process and distribution of products. In this age of business compe...
Factors Affecting Price Determination
Keshav Poudel
June 26, 2012
Before making policy, strategy and technique of determining price of goods or services, a marketer should consider both internal and exte...
Importance Of Pricing
Keshav Poudel
June 26, 2012
Pricing or determination of price is important not only for private firm, it is also equally important for the entire economy. So, the im...
