Concept And Meaning Of Business Communication
Business communication is a two way process of passing message and meaning from one person to another. It involves flow of message from sender and meaning from the receiver. The receiver must clearly understand the meaning of message.
All business organizations need communication.. Businessmen spend a lot of time communicating. Everything a businessman does involves communication. It is needed to perform business functions. It is the essence of leading, motivating, coordinating, supervising and decision making. Communication links people together. No business can exist without communication.
Communication is based on information flow. Information technology has facilitate the development of computerized information system.
Business communication facilitates information haring through telling, listening and understanding. It involves exchange of facts, ideas, opinions and emotions to create mutual understanding.
Elements Of Business Communication
The essential elements of business communication can be described as follows
The essential elements of business communication can be described as follows
Business communication is a two-way process between sender and receiver. It has the following elements:
1. Sender
It is the source of communication. it can be a person or organization. It sends message. Message can be information, idea and emotion.
2. Encoding
It converts message into symbols. It can be word, number , sound, picture and gestures.
3. Channel
It is the media for flow of message. It can be oral, print, audio-visual, computer network and e-mail.
4. Decoding
It is giving meaning to encoded symbols. Translation is done for understanding the meaning of the message received.
5. Receiver
It is the target of communication. The receiver can accept or reject the message.
6. Feedback
It is a response of the receiver. it provides understanding about the meaning of message.
7. Noise
It distorts communication. It is due to external factors. it reduces effectiveness of communication.
