Disadvantages Of Multiple Shops Or Chain Stores

The disadvantages of multiple shops or chain stores are as follows:

1. More capital required

More capital needs to invest in multiple shops to establish and operate them in different parts of the country. So, most of the producers cannot use this method to sell their products.

2. Limited range of products

Multiple shops sell only one or some limited kinds of products. Such shops cannot satisfy all the needs of consumers. So, the consumers are found less interest in and unconcerned with multiple shops.

                                 Also Read: Advantages Of Multiple Shops

3. Problem of efficient staff

It becomes difficult to select, appoint, control and give responsibility to the employees in multiple shops. The more number of shops increases the more difficulties appears in the operation of multiple shops. Efficient employees cannot be found everywhere.



4. Lack of initiative

The employees working in multiple shops do not care for the sales and satisfaction of customers. They are given certain salary but not bonus, profit or other facilities. So, they do not take personal initiative in their works, nor are they interested in business.

                                 Also Read: Methods Of Operation Of Multiple Shops


5. Problem to customers

Customers have to face several problems and difficulties in multiple shops. There can not be found selection facility, staff do not pay proper attention to customers and they do not behave customers as a salesperson should do, they do not provide credit facility, nor do they provide home delivery facility.

6. Lack of freedom

Managers and other staff working under multiple shops do not get necessary freedom in operating of their respective shop. They should act according to the direction, order and under the control of central office. As a result, they cannot adopt free policy to operate their shops according to the local needs and situation to increase sales.

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