Brand can be classified in different types on different basis such as on the basis of ownership, on the basis of market area and on the basis of number of product.
1. Types of brand on the basis of ownership
On the basis of ownership, brand can be divided in two as follows:
a. Manufacturer's brand
If the manufacturing firm itself gives brand name to its products, it is called manufacturer's brand. Ownership of such brand lies with manufacturer.
b. Middleman's brand
Some producers sell their products to middlemen, wholesalers and retailers without branding. Wholesalers or retailers sell such products giving seal of own brand name. This is called middleman's brand.
2. Types of brand on the basis of market area
On the basis of market area, brand can be divided as follows:
a. Local brand
If supply of product is limited to local level, and the brand is only in local area, such brand is called local brand. This type of brand is used for the products sold or supplied to limited area. Such type of brand is also called regional brand.
b. National brand
The products which are sold or supplied to all over the nation with only one named seal, this is called national brand.
On the basis of market area, brand can be divided as follows:
a. Local brand
If supply of product is limited to local level, and the brand is only in local area, such brand is called local brand. This type of brand is used for the products sold or supplied to limited area. Such type of brand is also called regional brand.
b. National brand
The products which are sold or supplied to all over the nation with only one named seal, this is called national brand.
3. Types of brand on the basis of number of products
On the basis of number of products, brand can be divided as:
a. Family brand
If a producer/manufacturing company gives same brand name to its different products, this is called family brands. If a company produces different products of different nature, types and classes, it gives same brand name to the products of same class.
On the basis of number of products, brand can be divided as:
a. Family brand
If a producer/manufacturing company gives same brand name to its different products, this is called family brands. If a company produces different products of different nature, types and classes, it gives same brand name to the products of same class.
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b. Individual brand
The brand name used for only one product is called individual brand. Even if the products are of same class, but different brand names are used for different products, such brands are called individual brand.
