Introduction
Both traditional marketing and digital marketing are promotional strategies used by the business firms to reach potential customers. Traditional marketing refers to the type of marketing strategy that uses offline mediums (such as broadcast media, print media, telemarketing, outdoor advertising etc.) to attract the buyers. On the other hand, digital marketing promotes products or services through online platforms such as websites, social media, email marketing, mobile marketing, content marketing etc.
Difference Between Traditional Marketing And Digital Marketing
The main dissimilarities or differences between traditional and digital marketing can be highlighted as follows:
1. Meaning
Traditional Marketing: It is a approach to reaching an audience using traditional or offline channels such as TV, radio, print media etc.
Digital Marketing: It is a marketing strategy to promote brands by using online channels like social media, email, search engines etc.
2. Channels
Traditional Marketing: It uses physical channels such as radio, Television, magazines etc.
Digital Marketing : It uses online channels such as social media, websites, search engine etc.
3. Interaction/Communication
Traditional Marketing: There is one way communication (business to customers)
Digital Marketing: It facilitates two-way communication and interactions between business and audience
4. Reach And Targeting
Traditional Marketing: Generally, it targets local consumers
Digital Marketing: It targets global audience
5. Flexibility/Adaptability
Traditional Marketing: It is difficult to change or modify the campaign that makes it inflexible than digital marketing
Digital Marketing: It can be changed or modified at any time to ensure better performance. So, it is flexible and adaptable than traditional marketing
6. Cost-effectiveness
Traditional Marketing: It consumes more costs and resources than digital marketing
Digital Marketing: It is cost-effective marketing strategy than traditional marketing technique
7. Measurability
Traditional Marketing: It is very difficult to track the data and measure the results
Digital Marketing: Real time data can be obtained and performance can be measured
8. Effectiveness
Traditional Marketing: It is less effective than digital marketing
Digital Marketing: It is more effective than traditional marketing
9. Suitability Or Accessibility
Traditional Marketing: It is suitable and accessible for all types of audience because it does not require internet and digital devices such as laptop, computer, mobile etc.
Digital Marketing : It is not suitable for those people who do not have access to internet and cannot handle social media platforms.
10. Influenced By Change
Traditional Marketing: It is less influenced by the change in technology
Digital Marketing: It is highly influenced by technological changes because it is dependent on trends and technology.
11. Speed
Traditional Marketing: It takes long time to execute the campaign
Digital Marketing: Its campaign can be implemented faster than traditional marketing
Traditional Marketing Vs Digital Marketing (Comparison Table)
|
Basis |
Traditional Marketing |
Digital Marketing |
|
Channels |
Physical channels |
Digital channels |
|
Communication |
One way |
Two way |
|
Target |
Local customers |
Global audience |
|
Flexible |
No |
Yes |
|
Cost required |
High |
Less |
|
Measurable |
No |
Yes |
|
Effectiveness |
Less |
High |
|
Speed |
Slow |
Fast |
Distinction Between Traditional Marketing And Digital Marketing In Short
* Traditional marketing uses offline medium to promote products or services but digital marketing uses online mediums.
* Traditional marketing is less flexible and customizable than digital marketing
* Traditional marketing needs more cost and resources than digital marketing
* It is difficult to measure performance of traditional marketing, On the other hand, performance can be tracked and measured easily in digital marketing.
* TV, radio, magazines, newspapers etc. are some examples of traditional marketing. Search engine optimization, social media, emails etc. are some examples of digital marketing.