Introduction
Domestic marketing is an act of conducting trading activities (planning, producing, promoting and selling) within the borders of the nation. On the other hand, international marketing means promoting and selling products or services in the foreign market or outside the geographical borders.
Difference Between Domestic And International Marketing
The main differences or dissimilarities between domestic marketing and international marketing can be discusses as follows:
1. Meaning
Domestic Marketing: It is process of marketing products or services within the country
International Marketing: It is a process of conducting marketing activities across multiple countries
2. Focus On
Domestic Marketing: It gives focus on local market
International Marketing: It gives focus on global market
3. Scope
Domestic Marketing: Its scope is limited because it serves in small area only.
International Marketing: Its scope is wider than domestic marketing as it serves globally
4. Risk Involved
Domestic Marketing: It involves less risk than global marketing
International Marketing: It involves more risk factors
5. Capital/Investment
Domestic Marketing: It requires less capital and resources
International Marketing: It requires huge investment and resources
6. Currency
Domestic Marketing: Business transactions are conducted in a single currency
International Marketing: Transactions are done in multiple currencies
7. Foreign Exchange Earning
Domestic Marketing: It does not play any role to earn foreign currency
International Marketing: It helps to earn foreign currency that improves foreign exchange reserve
8. Legal And Political Restrictions
Domestic Marketing: There are lesser political and legal restrictions than international marketing
International Marketing: It may have to face several legal ad political restrictions than domestic marketing.
Domestic Marketing Vs International Marketing (Comparison Table)
|
Basis For Difference |
Domestic Marketing |
International Marketing
|
|
Meaning
|
Process of conducting business activities within the country |
Process of conducting business activities across multiple countries |
|
Focus On |
Local Market |
Global Market |
|
Scope |
Limited |
Wider |
|
Investment |
Less |
More |
|
Restrictions |
Less |
More |
|
Risk Involved |
Less |
More |
|
Currency |
Single currency |
Multiple currencies |
Distinctions Between Domestic And International Marketing In Short
* Domestic marketing involves business activities within a single country, but international marketing involves business activities across multiple countries.
* Domestic marketing requires less investment and resources than international marketing
* Domestic marketing has to face less restrictions than international marketing
* International marketing plays a significant role to earn foreign currency but domestic marketing does not.
* Scope of domestic marketing is narrower than the scope of international marketing