Buying and selling are two branches of exchange process. Selling is a function in which goods are exchanged with money. So, selling function has major role in marketing.
Selling does not mean only taking money and giving goods. It has broad meaning in marketing, in which include the activities such as selling goods, identifying potential customers, creating demand , providing information and services to buyers etc.
Selling is supposed to be the heart of marketing. The business , which sells goods at reasonable price and satisfies customers, can get success. Selling is the act of transferring ownership of goods to buyer through different processes. For this the buyer pays price of the goods.
Demand should be created for selling goods. Despite intense competition, selling function can create demand. So, selling function plays significant role in marketing.
Selling may be taken as a means of promotion. It stimulates communication, motivates customers to buy goods or services and converts prospective customers to real customers.
Selling does not mean only taking money and giving goods. It has broad meaning in marketing, in which include the activities such as selling goods, identifying potential customers, creating demand , providing information and services to buyers etc.
Selling is supposed to be the heart of marketing. The business , which sells goods at reasonable price and satisfies customers, can get success. Selling is the act of transferring ownership of goods to buyer through different processes. For this the buyer pays price of the goods.
Demand should be created for selling goods. Despite intense competition, selling function can create demand. So, selling function plays significant role in marketing.
Selling may be taken as a means of promotion. It stimulates communication, motivates customers to buy goods or services and converts prospective customers to real customers.
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The main objective of selling is to provide reasonable quality goods in necessary quantity at reasonable price. Delivery of goods and payment of price mare the two major components of selling.
In this way, selling means to exchange goods for money or transferring ownership of goods through the process of exchange, but in modern and broad sense it means to identify perspective customers, to create demand for goods, to provide information about goods and market and accomplish selling.
