Following are the types of non-institutional customers or buyers:
1. Silent Customers
2. Talkative Customers
3. Argumentative Customers
4. Suspicious Customers
5. Undecided Customers
6. Decided Customers
7. Cunning Customers
8. Price Conscious Customers
9. Impatient Customers
10. Impulsive Customers
11. Nervous Customers
12. Untruthful Customers
13. Friendly Customers
14. Ill-mannered Customers
15. Procrastinating Customers
16. Favored treatment Customers
In this way non-institutional customers are of different types. A successful businessman or seller should deal with the customers clearly identifying their types and recognizing their needs.
