Benefits Of Business Plan Keshav Poudel August 28, 2014 The benefits of a business plan are as follows: 1. Risk Management With the help of business plan, all aspects of the new venture are car... Read More
Practice Of Relationship Marketing Keshav Poudel March 01, 2014 Relationship marketing may not be equally effective in all market situations. It is extremely effective with customers who have longer time... Read More
Relationship Building Process In Relationship Marketing Keshav Poudel February 27, 2014 Relationship marketing involves a long-term process of building satisfied and loyal customers. This process cannot be executed in a short... Read More
Levels Of Relationship Marketing Keshav Poudel February 27, 2014 Different levels of relationship can be developed with customers. The extent to which an organization practices relationship marketing de... Read More
Dimensions Of Relationship Marketing Keshav Poudel February 27, 2014 Relationship marketing has three dimensions as follows: 1. The view of companies about customers is changing. The emphasis is shifting fr... Read More
Meaning Of Relationship Marketing Keshav Poudel February 27, 2014 Relationship marketing has emerged from the 1980s as a key concept in marketing literature and widely adopted by organizations in the cont... Read More
Principles Of Total Quality Marketing Keshav Poudel February 27, 2014 Total quality marketing can be effectively implemented by adopting the following principles: 1. Quality is in the eyes of customers Pro... Read More
Meaning Of Total Quality Marketing And Role Of Marketers In It Keshav Poudel February 26, 2014 Meaning Of Total Quality Marketing In order to achieve quality based on customer satisfaction a firm needs to do follow the total quali... Read More
Concept And Meaning Of On-line Marketing Keshav Poudel February 26, 2014 The on-line marketing is conducted through interactive on-line computer systems. The on-line system links buyers with sellers electronical... Read More
Concept And Meaning Of E-commerce Keshav Poudel February 25, 2014 The e-commerce is a part of the e-business that involves using electronic means and platforms to conduct a firm's business. Today, man... Read More
Traditional Methods Of Direct Marketing Keshav Poudel February 25, 2014 1. In-home Retailing This is the oldest form of direct marketing in which the salesperson visits the customer's residence or office ... Read More
Concept And Meaning Of Direct Marketing Keshav Poudel February 25, 2014 Direct Marketing Direct marketing is one of the rapidly emerging concepts in the contemporary marketing world. Direct marketing is a form ... Read More
Responding To The Marketing Environment Keshav Poudel February 25, 2014 There are two approaches organizations can follow while responding to the environmental forces of marketing forces. These are popularly k... Read More
Scanning The Marketing Environment Keshav Poudel February 25, 2014 The marketing environmental forces are normally uncontrollable. Marketing managers have to design their marketing activities according to... Read More
Scope Of Marketing Environment Keshav Poudel February 24, 2014 Marketing environment is a broad concept embracing various entities, activities, ideas, forces, resources, exchange processes, values nor... Read More
Concept And Meaning Of Marketing Environment Keshav Poudel February 24, 2014 Marketing environment consists of forces that directly or indirectly influence the firm's marketing activities. Marketing receives var... Read More
Reasons For Product Failures Keshav Poudel February 21, 2014 Firms today launch hundreds of products in the market. Some products become successful and many others fail to gain market acceptance. Mar... Read More
Need For Product Innovation Keshav Poudel February 21, 2014 Product innovation is a continuous process in a business firm. If a firm fails to develop new products it will be hard for it to compete ... Read More
Concept And Meaning Of A New Product Keshav Poudel February 21, 2014 The term "new Product" may convey several meanings when it is viewed from the prospective of firms, market, customers and produ... Read More
Marketing Strategies In The Decline Stage Of Product Life Cycle Keshav Poudel February 20, 2014 The major objective of the firm that continues with the product in the decline stage of product life cycle is to survive and make some pr... Read More
Marketing Strategies In The Maturity Stage Of Product Life Cycle Keshav Poudel February 20, 2014 During the maturity stage of product life cycle, an organization's efforts are directed at avoiding fast decline in sales. The organi... Read More
Marketing Strategies In The Growth Stage Of Product Life Cycle Keshav Poudel February 20, 2014 During the growth stage of product life cycle, the organization uses different strategies such as quality improvement, adding new feature... Read More
Marketing Strategies In The Introduction Stage Of Product Life Cycle Keshav Poudel February 20, 2014 During the introduction stage of product life cycle, the firm has no strategic choice in the area of product and distribution. It has to ... Read More
Features Of Different Stages Of The Product Life Cycle Keshav Poudel February 16, 2014 Features Of Introduction Stage Of Product Life Cycle 1. Slow growth of sales The introduction stage of a product life cycle starts once ... Read More
Limitations Of The Product Life Cycle Keshav Poudel February 16, 2014 The product life cycle concept is valuable tool that is used for analysis and interpretation of the market dynamics. Product life cycle co... Read More
Meaning And Assumptions Of Product Life Cycle Keshav Poudel February 16, 2014 Meaning Of Product Life Cycle Products are like living beings; they are conceived, born, grow, achieve maturity and finally die. During ... Read More
Advantages Of Market Segmentation Keshav Poudel February 15, 2014 What Is Market Segmentation ? Market segmentation is known as a customer oriented philosophy that seeks to identify need and want clusters... Read More