Objectives Of Distribution Keshav Poudel June 22, 2012 The main objectives of distribution in marketing are as follows: 1. Movement of goods The main objective of distribution is to make flo... Read More
Concept And Meaning Of Marketing Environment Keshav Poudel February 24, 2014 Marketing environment consists of forces that directly or indirectly influence the firm's marketing activities. Marketing receives var... Read More
Meaning Of Primary Demand And Secondary Demand Keshav Poudel May 28, 2012 Demand may be specific or general. The demand made by certain individual for certain goods or services is called specific demand. The mar... Read More
Aspects Of Distribution Keshav Poudel June 22, 2012 Two aspects involve in distribution function, they are marketing channel and physical distribution . 1. Marketing channels The relation... Read More
Concept Of Promotion Keshav Poudel June 27, 2012 Promotion mix of marketing is concerned with communication mechanism. Product provides benefits, distribution creates place and time util... Read More