Concept And Meaning Of E-commerce
Keshav Poudel
February 25, 2014
The e-commerce is a part of the e-business that involves using electronic means and platforms to conduct a firm's business. Today, man...
February 25, 2014
Traditional Methods Of Direct Marketing
Keshav Poudel
February 25, 2014
1. In-home Retailing This is the oldest form of direct marketing in which the salesperson visits the customer's residence or office ...
Concept And Meaning Of Direct Marketing
Keshav Poudel
February 25, 2014
Direct marketing is one of the rapidly emerging concepts in the contemporary marketing world. Direct marketing is a form of non-store retai...
Responding To The Marketing Environment
Keshav Poudel
February 25, 2014
There are two approaches organizations can follow while responding to the environmental forces of marketing forces. These are popularly k...
Scanning The Marketing Environment
Keshav Poudel
February 25, 2014
The marketing environmental forces are normally uncontrollable. Marketing managers have to design their marketing activities according to...
February 24, 2014
Scope Of Marketing Environment
Keshav Poudel
February 24, 2014
Introduction Marketing environment is a broad concept embracing various entities, activities, ideas, forces, resources, exchange processe...
