Concept And Meaning Of Direct Marketing
Keshav Poudel
February 25, 2014
Direct marketing is one of the rapidly emerging concepts in the contemporary marketing world. Direct marketing is a form of non-store retai...
February 25, 2014
Responding To The Marketing Environment
Keshav Poudel
February 25, 2014
There are two approaches organizations can follow while responding to the environmental forces of marketing forces. These are popularly k...
Scanning The Marketing Environment
Keshav Poudel
February 25, 2014
The marketing environmental forces are normally uncontrollable. Marketing managers have to design their marketing activities according to...
February 24, 2014
Scope Of Marketing Environment
Keshav Poudel
February 24, 2014
Introduction Marketing environment is a broad concept embracing various entities, activities, ideas, forces, resources, exchange processe...
Concept And Meaning Of Marketing Environment
Keshav Poudel
February 24, 2014
Marketing environment consists of forces that directly or indirectly influence the firm's marketing activities. Marketing receives var...
February 21, 2014
Reasons For Product Failures
Keshav Poudel
February 21, 2014
Introduction Firms today launch hundreds of products in the market. Some products become successful and many others fail to gain market ac...
