Buying Process Of Organizational/ Institutional Customers
Keshav Poudel
May 26, 2012
Organizational/ Institutional buyer passes through different stages to buy goods or services. Marketers should know the organizational bu...
May 26, 2012
Significance Of Buyer Behavior Analysis
Keshav Poudel
May 26, 2012
There are several reasons for understanding buyer behavior. Buyer behavior analysis helps an organization in efficient use of marketing r...
Buyer Behavior Process Model
Keshav Poudel
May 26, 2012
Buyer behavior can be viewed as an input-processing-output model. in this model, the buyer receives inputs from the marketer and the envi...
Concept And Characteristics Of Organizational Buying Behavior
Keshav Poudel
May 26, 2012
Concept Of Institutional Or Organizational Buying Buyers' behavior can be divided into two types as consumer buyer behavior and orga...
May 25, 2012
Types Of Non-institutional Customers
Keshav Poudel
May 25, 2012
Following are the types of non-institutional customers or buyers: 1. Silent Customers 2. Talkative Customers 3. Argumentative Custom...
Concept And Meaning Of Buyer Behavior
Keshav Poudel
May 25, 2012
The buyer behavior relates to the purchase behavior of individuals, groups and organizations who buy products to meet their needs and sol...
