Business letter should provide correct understanding of the message. It should get desired action from the receiver. Conciseness, completeness, clear, correctness, convincing etc. are the essential qualities of good business letter
Business letter should be brief to save time. Lengthy sentences should not be used. Repetitions should be avoided. Words should be carefully chosen.
Business letter should be complete in itself. Important information should not be left out. It should provide all the needed information because incomplete letters waste time, money and efforts.
Clarity is another essential quality of business letter.It should be clear in all respects. The subject matter should be clear. Sentences should be simple and short and they should not have double meaning. The writer should have clear idea about the subject matter of letter.
Business letter should be correct about facts, figures and statements. The language and grammar should be correct and right words should be used.
5. Convincing
Business letter should be convincing. It should win confidence and trust of the receiver. Statements should be supported by facts, figures and results. The letter should reflect the personality of the writer.
Consistency is another required quality of business letter. It should be consistent and logically arranged. There should be consistency of thoughts. An orderly arrangement in short paragraphs increases consistency.
Good business letter should be captivating. It should be eye-catching. It should retain the attention and interest of the reader. The appearance of the letter should be attractive. Good paper should be used. Letterhead and typing should be impressive. Too many corrections make the letter unattractive.
Qualities Of Good Business Letter Can Be Highlighted As Follows:
1. Concise
Business letter should be brief to save time. Lengthy sentences should not be used. Repetitions should be avoided. Words should be carefully chosen.
2. Complete
Business letter should be complete in itself. Important information should not be left out. It should provide all the needed information because incomplete letters waste time, money and efforts.
3. Clear
Clarity is another essential quality of business letter.It should be clear in all respects. The subject matter should be clear. Sentences should be simple and short and they should not have double meaning. The writer should have clear idea about the subject matter of letter.
4. Correct
Business letter should be correct about facts, figures and statements. The language and grammar should be correct and right words should be used.
5. Convincing
Business letter should be convincing. It should win confidence and trust of the receiver. Statements should be supported by facts, figures and results. The letter should reflect the personality of the writer.
6. Consistent
Consistency is another required quality of business letter. It should be consistent and logically arranged. There should be consistency of thoughts. An orderly arrangement in short paragraphs increases consistency.
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7. Captivating
Good business letter should be captivating. It should be eye-catching. It should retain the attention and interest of the reader. The appearance of the letter should be attractive. Good paper should be used. Letterhead and typing should be impressive. Too many corrections make the letter unattractive.
