In this modern age, marketing has occupied a wide scope. Different activities should be performed in marketing. Hence, the combination of all the activities conducted to satisfy the needs of target market is called marketing mix. In this include all the activities from research, identification of customer's needs, production of the goods or services accordingly and satisfy the customers through sales and distribution.
Marketing activities should be coordinated in such a way that the needs of target markets are completely satisfied. So, the coordination and well management of entire marketing activities is called marketing mix.
The techniques and strategies of marketing to be used by the firm in order to achieve the objective of earning profit through the customers' satisfaction is marketing mix. The combination of the major components such as products, price, distribution system and promotional activities in the firm's marketing programs is marketing mix.
Marketing activities should be coordinated in such a way that the needs of target markets are completely satisfied. So, the coordination and well management of entire marketing activities is called marketing mix.
The techniques and strategies of marketing to be used by the firm in order to achieve the objective of earning profit through the customers' satisfaction is marketing mix. The combination of the major components such as products, price, distribution system and promotional activities in the firm's marketing programs is marketing mix.
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Implementation Of Marketing Mix
The fulfillment of customers' needs and wants should be considered while making marketing mix decision. These four components i.e. product, price, promotion and distribution are interrelated. So, decision on any one of the four components also affects others. Marketing mix represents dynamic condition of marketing activities of the firm. This is focused on or concerned with how the customers' needs and wants can be satisfied. If the needs and wants of customers are changed, marketing mix should also be changed accordingly.
The fulfillment of customers' needs and wants should be considered while making marketing mix decision. These four components i.e. product, price, promotion and distribution are interrelated. So, decision on any one of the four components also affects others. Marketing mix represents dynamic condition of marketing activities of the firm. This is focused on or concerned with how the customers' needs and wants can be satisfied. If the needs and wants of customers are changed, marketing mix should also be changed accordingly.
