The main objectives of distribution in marketing are as follows:
1. Movement of goods
The main objective of distribution is to make flow of goods from production place to consumption place. For this, the role of the distribution channel system and its members becomes very important.
2. Availability of goods
The objective of distribution function is to make or supply necessary goods to the large masses of customers living indifferent geographical areas.
3. Protection of goods
The objective of distribution is also to properly storing, handling and protecting the goods and supplying them to the consumers in good condition.
4. Cost reduction
The objective of distribution is also to reduce cost of product by bringing effectiveness in distribution process.
5. Customer satisfaction
The other objective of distribution function is to help consumers feel satisfied through effective distribution.