Limitations Of The Product Life Cycle Keshav Poudel February 16, 2014 The product life cycle concept is valuable tool that is used for analysis and interpretation of the market dynamics. Product life cycle co... Read More
Meaning And Assumptions Of Product Life Cycle Keshav Poudel February 16, 2014 Meaning Of Product Life Cycle Products are like living beings; they are conceived, born, grow, achieve maturity and finally die. During ... Read More
Advantages Of Market Segmentation Keshav Poudel February 15, 2014 What Is Market Segmentation ? Market segmentation is known as a customer oriented philosophy that seeks to identify need and want clusters... Read More
Requirements For Effective Market Segmentation Keshav Poudel February 15, 2014 Effective market segmentation can be achieved only when the market has heterogeneous needs and characteristics, the need and characterist... Read More
Marketing Approaches Keshav Poudel February 15, 2014 Several approaches have evolved over time in treating with a market. Among these approaches mass marketing and product variety marketing d... Read More
Concept And Meaning Of Market Segmentation Keshav Poudel February 15, 2014 A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations. Market segme... Read More
Marketing Research Areas Keshav Poudel February 14, 2014 Marketing research has a variety of applications in marketing decision making process. It can investigate into any problem in marketing. H... Read More
Marketing Research Process Keshav Poudel February 14, 2014 For reliable results it is highly essential that the marketing research be objective and systematic. Marketing research undergoes through... Read More
Components Of Marketing Information System Keshav Poudel February 14, 2014 Marketing managers need vital and timely information to make key marketing decisions. The source of information lies in the marketing envi... Read More
Importance Of Marketing Information System Keshav Poudel February 13, 2014 Marketing information system has become an essential part of the marketing decision making process. Importance of marketing information s... Read More
Meaning And Features Of Marketing Information System Keshav Poudel February 13, 2014 Meaning Of Marketing Information System Marketing information system is the mechanism for providing decision making information and data... Read More