Marketing Strategies In The Growth Stage Of Product Life Cycle
Keshav Poudel
February 20, 2014
During the growth stage of product life cycle, the organization uses different strategies such as quality improvement, adding new feature...
February 20, 2014
Marketing Strategies In The Introduction Stage Of Product Life Cycle
Keshav Poudel
February 20, 2014
During the introduction stage of product life cycle, the firm has no strategic choice in the area of product and distribution. It has to ...
February 16, 2014
Features Of Different Stages Of The Product Life Cycle
Keshav Poudel
February 16, 2014
Features Of Introduction Stage Of Product Life Cycle 1. Slow growth of sales The introduction stage of a product life cycle starts once ...
Limitations Of The Product Life Cycle
Keshav Poudel
February 16, 2014
The product life cycle concept is valuable tool that is used for analysis and interpretation of the market dynamics. Product life cycle co...
Meaning And Assumptions Of Product Life Cycle
Keshav Poudel
February 16, 2014
Meaning Of Product Life Cycle Products are like living beings; they are conceived, born, grow, achieve maturity and finally die. During ...
February 15, 2014
Advantages Of Market Segmentation
Keshav Poudel
February 15, 2014
What Is Market Segmentation ? Market segmentation is known as a customer oriented philosophy that seeks to identify need and want clusters...
Requirements For Effective Market Segmentation
Keshav Poudel
February 15, 2014
Effective market segmentation can be achieved only when the market has heterogeneous needs and characteristics, the need and characterist...
Marketing Approaches
Keshav Poudel
February 15, 2014
Several approaches have evolved over time in treating with a market. Among these approaches mass marketing and product variety marketing d...
Concept And Meaning Of Market Segmentation
Keshav Poudel
February 15, 2014
A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations. Market segme...
February 14, 2014
Marketing Research Areas
Keshav Poudel
February 14, 2014
Marketing research has a variety of applications in marketing decision making process. It can investigate into any problem in marketing. H...
Marketing Research Process
Keshav Poudel
February 14, 2014
For reliable results it is highly essential that the marketing research be objective and systematic. Marketing research undergoes through...
Components Of Marketing Information System
Keshav Poudel
February 14, 2014
Marketing managers need vital and timely information to make key marketing decisions. The source of information lies in the marketing envi...
February 13, 2014
Importance Of Marketing Information System
Keshav Poudel
February 13, 2014
Marketing information system has become an essential part of the marketing decision making process. Importance of marketing information s...
Meaning And Features Of Marketing Information System
Keshav Poudel
February 13, 2014
Meaning Of Marketing Information System Marketing information system is the mechanism for providing decision making information and data...
April 28, 2013
Elements Of Itinerary
Keshav Poudel
April 28, 2013
Itinerary is not an element. Because tourism is not made of single element. It is made of different elements combined together. A hotel, ...
Types Of Itineraries
Keshav Poudel
April 28, 2013
The itineraries may be ready-made or made on request. The ready-made itineraries are made in advance without knowing when and who will bu...