Benefits Of Business Plan
Keshav Poudel
August 28, 2014
The benefits of a business plan are as follows: 1. Risk Management With the help of business plan, all aspects of the new venture are car...
August 28, 2014
March 01, 2014
Practice Of Relationship Marketing
Keshav Poudel
March 01, 2014
Relationship marketing may not be equally effective in all market situations. It is extremely effective with customers who have longer time...
February 27, 2014
Relationship Building Process In Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing involves a long-term process of building satisfied and loyal customers. This process cannot be executed in a short...
Levels Of Relationship Marketing
Keshav Poudel
February 27, 2014
Different levels of relationship can be developed with customers. The extent to which an organization practices relationship marketing de...
Dimensions Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has three dimensions as follows: 1. The view of companies about customers is changing. The emphasis is shifting fr...
Meaning Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has emerged from the 1980s as a key concept in marketing literature and widely adopted by organizations in the cont...