Relationship Building Process In Relationship Marketing Keshav Poudel February 27, 2014 Relationship marketing involves a long-term process of building satisfied and loyal customers. This process cannot be executed in a short... Read More
Levels Of Relationship Marketing Keshav Poudel February 27, 2014 Different levels of relationship can be developed with customers. The extent to which an organization practices relationship marketing de... Read More
Dimensions Of Relationship Marketing Keshav Poudel February 27, 2014 Relationship marketing has three dimensions as follows: 1. The view of companies about customers is changing. The emphasis is shifting fr... Read More
Meaning Of Relationship Marketing Keshav Poudel February 27, 2014 Relationship marketing has emerged from the 1980s as a key concept in marketing literature and widely adopted by organizations in the cont... Read More
Principles Of Total Quality Marketing Keshav Poudel February 27, 2014 Total quality marketing can be effectively implemented by adopting the following principles: 1. Quality is in the eyes of customers Pro... Read More
Meaning Of Total Quality Marketing And Role Of Marketers In It Keshav Poudel February 26, 2014 Meaning Of Total Quality Marketing In order to achieve quality based on customer satisfaction a firm needs to do follow the total quali... Read More