Meaning Of Relationship Marketing Keshav Poudel February 27, 2014 Relationship marketing has emerged from the 1980s as a key concept in marketing literature and widely adopted by organizations in the cont... Read More
Principles Of Total Quality Marketing Keshav Poudel February 27, 2014 Total quality marketing can be effectively implemented by adopting the following principles: 1. Quality is in the eyes of customers Pro... Read More