Features Of Different Stages Of The Product Life Cycle Keshav Poudel February 16, 2014 Features Of Introduction Stage Of Product Life Cycle 1. Slow growth of sales The introduction stage of a product life cycle starts once ... Read More
Limitations Of The Product Life Cycle Keshav Poudel February 16, 2014 The product life cycle concept is valuable tool that is used for analysis and interpretation of the market dynamics. Product life cycle co... Read More
Meaning And Assumptions Of Product Life Cycle Keshav Poudel February 16, 2014 Meaning Of Product Life Cycle Products are like living beings; they are conceived, born, grow, achieve maturity and finally die. During ... Read More
Advantages Of Market Segmentation Keshav Poudel February 15, 2014 What Is Market Segmentation ? Market segmentation is known as a customer oriented philosophy that seeks to identify need and want clusters... Read More
Requirements For Effective Market Segmentation Keshav Poudel February 15, 2014 Effective market segmentation can be achieved only when the market has heterogeneous needs and characteristics, the need and characterist... Read More
Marketing Approaches Keshav Poudel February 15, 2014 Several approaches have evolved over time in treating with a market. Among these approaches mass marketing and product variety marketing d... Read More