Limitations Of The Product Life Cycle
Keshav Poudel
February 16, 2014
The product life cycle concept is valuable tool that is used for analysis and interpretation of the market dynamics. Product life cycle co...
February 16, 2014
Meaning And Assumptions Of Product Life Cycle
Keshav Poudel
February 16, 2014
Meaning Of Product Life Cycle Products are like living beings; they are conceived, born, grow, achieve maturity and finally die. During ...
February 15, 2014
Advantages Of Market Segmentation
Keshav Poudel
February 15, 2014
What Is Market Segmentation ? Market segmentation is known as a customer oriented philosophy that seeks to identify need and want clusters...
Requirements For Effective Market Segmentation
Keshav Poudel
February 15, 2014
Effective market segmentation can be achieved only when the market has heterogeneous needs and characteristics, the need and characterist...
Marketing Approaches
Keshav Poudel
February 15, 2014
Several approaches have evolved over time in treating with a market. Among these approaches mass marketing and product variety marketing d...
Concept And Meaning Of Market Segmentation
Keshav Poudel
February 15, 2014
A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations. Market segme...