Advantages Of Market Segmentation Keshav Poudel February 15, 2014 What Is Market Segmentation ? Market segmentation is known as a customer oriented philosophy that seeks to identify need and want clusters... Read More
Requirements For Effective Market Segmentation Keshav Poudel February 15, 2014 Effective market segmentation can be achieved only when the market has heterogeneous needs and characteristics, the need and characterist... Read More