Requirements For Effective Market Segmentation Keshav Poudel February 15, 2014 Effective market segmentation can be achieved only when the market has heterogeneous needs and characteristics, the need and characterist... Read More
Marketing Approaches Keshav Poudel February 15, 2014 Several approaches have evolved over time in treating with a market. Among these approaches mass marketing and product variety marketing d... Read More
Concept And Meaning Of Market Segmentation Keshav Poudel February 15, 2014 A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations. Market segme... Read More
Marketing Research Areas Keshav Poudel February 14, 2014 Marketing research has a variety of applications in marketing decision making process. It can investigate into any problem in marketing. H... Read More
Marketing Research Process Keshav Poudel February 14, 2014 For reliable results it is highly essential that the marketing research be objective and systematic. Marketing research undergoes through... Read More
Components Of Marketing Information System Keshav Poudel February 14, 2014 Marketing managers need vital and timely information to make key marketing decisions. The source of information lies in the marketing envi... Read More