Marketing Approaches Keshav Poudel February 15, 2014 Several approaches have evolved over time in treating with a market. Among these approaches mass marketing and product variety marketing d... Read More
Concept And Meaning Of Market Segmentation Keshav Poudel February 15, 2014 A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations. Market segme... Read More