Concept And Meaning Of Market Segmentation
Keshav Poudel
February 15, 2014
A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations. Market segme...
February 15, 2014
February 14, 2014
Marketing Research Areas
Keshav Poudel
February 14, 2014
Marketing research has a variety of applications in marketing decision making process. It can investigate into any problem in marketing. H...
Marketing Research Process
Keshav Poudel
February 14, 2014
For reliable results it is highly essential that the marketing research be objective and systematic. Marketing research undergoes through...
Components Of Marketing Information System
Keshav Poudel
February 14, 2014
Marketing managers need vital and timely information to make key marketing decisions. The source of information lies in the marketing envi...
February 13, 2014
Importance Of Marketing Information System
Keshav Poudel
February 13, 2014
Marketing information system has become an essential part of the marketing decision making process. Importance of marketing information s...
Meaning And Features Of Marketing Information System
Keshav Poudel
February 13, 2014
Meaning Of Marketing Information System Marketing information system is the mechanism for providing decision making information and data...