Concept And Meaning Of Market Segmentation Keshav Poudel February 15, 2014 A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations. Market segme... Read More
Marketing Research Areas Keshav Poudel February 14, 2014 Marketing research has a variety of applications in marketing decision making process. It can investigate into any problem in marketing. H... Read More